Secret of Success
تعداد صفحه : 20 Secret of Success: As Christensens Paradox testifies, finding the secret of success takes more than textbook management Nov 2003 Robert Heller Medieval man searched for the philosophers stone that could turn base metal into gold. Managers and entrepreneurs often follow a similar, usually vain hope. But it neednt be vain, judged by the results of companies in one industry. They achieved $62 billion in sales in 1976-1994, twenty times the figure for rivals which hadnt found the stone. If that isnt convincing enough, sales per firm in the lagging group only averaged a cumulative $64.5 million: the successes averaged $1.9 billion – a difference of 29 times. The statistics come from a truly remarkable management book by Clayton M. Christensen. Its explicit title,…
