Evaluation impact of E-Trust factors on B2C E-Commerce critical success factors during electronically carried out transactions on improvement conversi

Evaluation impact of E-Trust factors on B2C E-Commerce critical success factors during electronically carried out transactions on improvement conversi

نوع فایل:PDFتعداد صفحات :11
سال انتشار : 1395
چکیده
In this study, the relationship between the improvement of the quality of e-trust factors of the e-commerce portal and the growth of the conversion rate index, as one of the critical factors in the success of the e-commerce will be discussed. This study explains the role of e-trust factors in the success of the transaction between the buyers and sellers in the e-commerce environment. During this research, first the effective factors on the level of e-trust in the field of B2C e-commerce were identified. Then by using the conventional methods as well as the experts’ opinions, the importance level of each of these factors in the increase or decrease of the e-trust was rated utilizing some scoring…